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What is Sustainable Content Marketing Anyway?
The power of positive story telling - Say no to green-washing and yes to ethical content! This is for green and conscious companies looking to solve issues that put pressure on social, ethical issues or environmental concerns. Sustainable content marketing is the marketing of ANY content with a powerful voice for nature and making a difference. The concept of Sustainable marketing is a result of the negative impact on our planet. Businesses are starting to demonstrate how their vision, products and practices are evolving to be more environmentally-aware and with a lesser footprint on the earth. This presents a myriad of opportunity for content creation, story telling and educating people on alternative solutions and ways. After all, we are all in this together! The difference between 'sustainable' marketing and marketing 'in general' is in the ability to communicate and specialise in planet-friendly material with matching goals in place. Yellow Bunny have been working on sustainable content solutions for years and aim to bring recognition to business goals or developments through emotive storytelling. ‘Sustainable marketing’ refers to the promotion of sustainable work, products or services built on strong environmental or social benefits. Yellow Bunny work on a 3-pronged strategy to their content, that leans into finding SOLUTIONS through STORY TELLING, bridging EDUCATION and building AWARENESS. This strategy aims to debunk sustainable uncertainties, demonstrate cause and effect and deliver impact solutions. We call it SEA! It aims to raise environmental literacy to consumers, business and decision-makers about social and environmental issues through storytelling and engagement. The importance of telling these stories? The world is already forever changed! We feel the effects of global warming and see the impact on our shores. The world is heating up. The effects of 'human-caused' global warming is happening right now. This is already irreversible and will worsen in decades to come. Nasa report on the global effects on climate change ongoing and observe a noticeable difference to shrinking glaciers, rivers and lakes, shifting animal ranges and even seasonal shifts with trees and flowers. We are experiencing more droughts, more frequent flooding and more dramatic weather systems everywhere. We need to hear the sustainable contribution companies are involved with and feel engaged. We need to learn more, trust more and be encouraged to get involved more. It's that simple. Although Africa is one of the smallest contributors to the increase in greenhouse gas emissions, key sectors are already experiencing the impact of climate change, including water shortages, lower food production, loss of lives and less economic growth . Limiting global warming is expected to substantially reduce damages to African economies and ecosystems.
What sort of companies use services like this?
Sustainable content marketing is for public and private sectors; and leaders who are genuinely working to solve issues related to the environment, social or future consumption such as climate change, energy, water, waste, pollution, deforestation, food, health and farming. It touches on innovative products and services that help to change how we use these 'less' or with greater consideration. It presents an opportunity to knowledge-share, educate and promote stories of interest and stories of success. What sort of marketing and content are we talking about? Opportunities exists for companies who help business professionals and consumers understand the importance of living differently, thinking differently, creating differently and behaving differently. Yellow Bunny Marketing create content and supporting initiatives to suit these needs, such as: 1. Video content, Photo content, Design and Illustration Educational content that guides consumers to more sustainable choices. Capturing sustainable, conscious, green, environmental or ethical stories and story journeys. Promotional content that unpacks your solution mindset and sustainable vision / goals 2. Campaigns, promotions and activations to like-minded communities, investors, groups, businesses who share a genuine interest in what you have to say and share. 3. Innovative product development and gifting - in support of sustainable product line extensions and / or green initiatives. What sustainable stories matter most? CSR marketing initiatives that educate investors, consumers or staff better are always a great start, but there could also be a product innovation, a project or a need to change that can be encouraged. Perhaps you are about to embark on a sustainable journey and your story needs to be shared internally or with key stakeholders. Building a culture of care both with your customers and your staff helps your business become more sustainable, and your workforce more environmentally responsible. This can set your business apart and build sustainable habits to last a lifetime. Above all, it makes a necessary change for the future and growth of your business. www.yellowbunny.me
The World Fight Club
What a messed up year for us all! Lockdown, world-wide, has meant no travel, no work for some, and less freedom. Friends, family, business everywhere continue to feel the pangs of the pandemic, months after it broke. The aftermath is both a trail of mess and a glimmer of hope.
As we scramble to find our way through the devastation, the human spirit rises and we look to find the opportunity and fight that allow us to surge ahead.
Just like a tsunami, a small wave gives rise to a monster and sweeps over us. The short and long term effects are broad. Economic destruction, death, cost and psychological effects are all but a few but like every crisis we have ever faced, we rebuild and regain momentum and find new ways to protect ourselves from the potential of ‘next time’.
Brands are doing this too; with a sense of resilience and determination to fight for the next chapter. People, business, brands are adapting and improvising and just like that, the world has been given a chance to feel knocked down and take note of what good they have to steer them forward.
Brand’s have been breathing life into appreciation and humanity. Engagement takes on a whole new meaning. Connection feels more authentic and brands are taking on more of their life-like characteristics. In a time where people are struggling to survive and pay their bills, even floundering businesses are finding the courage to give in times of need. This true test of humanity creeps into our hearts and is hopefully preparing us for innovation and change to positively impact us all, our economies and our journey as a human race into the near future. Here’s to being locked up to look up. What an unsettling, yet awesome time to be alive. I particularly love the sentiment of the Thai resilience, seen in this ad and hope lives have not been lost without reason. May we learn and grow from this time with a greater sense of will and might. Fight for what you believe! Find your gap. Boxers need to be athletic, agile, purpose-led and have the ability to turn that into fighting skills. It’s what we were all born to do as good sporting antagonists and it’s this range that brands and businesses need to embrace to win the fight moving forward. Dear Crisis participants, Join the fight club. The next battle is ours for the win.
It's said that living with genuine purpose points to your centre and truth. In discovering your true north, you focus on what really matters, so you can start to live more authentically. Some people never stop to even think about this. Most of us are busy trudging through life wondering where the next pay check will come from, never mind looking for truth! So here's a few ways you can find yours: LIVE YOUR TRUTH When you’re living your truth, you get to celebrate the qualities, beliefs, and standards for living that are really, truly important to you. In other words, your personal values. If you are unsure about what these are, write down a few things you like about yourself and a few important things that matter most to you. What do you value the most? Think people and activities. Awareness is the key to self connection and realisation. Stop. Think. Write. Once you have established a few of ideas, clear a path and mapping a plan to ensure you get some of this into your every day. This should be seen as a priority to get you motivated. Be unafraid to be the person you were intended to be. Just set clear intentions to attain and build constantly to start living your truth! TRIP ON PASSION Passionate people are driven people! They live on pure energy and purpose. You can always tell you're doing what life intended when it lands with a smile. If it feels right on, then it's probably the right fit! Lean into your passions and that feeling you get from it. It's your truth. Get friendly with these feelings. Learn to recognise and celebrate them, then figure out how to use them as a tool to map your truth trip. These are the things that make you feel alive and need to be embraced fully! MAP YOUR TRUTH All great journey require a great plan! Creating a truth map is a fun strategy. It's a plan of self actualisation to help you realise your project. You are the project in this instance! What's your goal? Why is it important? When do you want to get there and how will you get there? Your map is a vital tool to your success in flying your truth flag and acts as a visual reminder of all the reasons you get up each day. This can act as a bucket list or a checklist of MUST do's and MUST see's and it can be your reminder to never let go of good intentions set. LIVE FOR NOW Of course, a map is a nice tool to have and a reminder of your why, but don't forget to live in your moments and breath. Living your truth is an every day occurrence and while consistency is the key to it's endless delivery, you will only live your truth when you are able to celebrate your values in the little things you do each day, like sharing time with someone you love or doing something for someone else or perhaps sitting in the sun for 10 minutes to recharge. Find space to celebrate this and bring a sense of meaning into what you do. MEAN IT! When awareness becomes central to your daily routines and way of living, meaning is easier to spot. When you live a life of purpose, you live a life of intention. In other words, your actions become deliberate. Not everything in life is this planned and in fact some of the best things in life are not but if we set small intentions for ourselves each day, it's a way of keeping us on track and ensuring we are engaged on our journey in the best of ways. Your truth is hidden in the subtext of your actions. Always remember to be true to yourself and enjoy the trip!
Re-use your straws dammit!
Being conscientious mothers, the both of us often discuss the state of the world today and the impact it will have on our kids. We put a lot of thought into this planet we have collectively created for our children. Past generations have gifted the future generations with a real mess to clean up. We all know this right? So OK BOOMERS, let's talk! It's a small step, but a necessary one. Let's talk about straws! At some point in time, we've all used them. They end up in ours oceans and as food for many expecting sea creature. It makes much sense to use this as a small example in how to make a change for the better. Because, in our mind, it really doesn't take that much effort. It's all about mindset & will. We love ‘CaliWoods Drinking Straws’ from New Zealand and also 'Earth Warrior' bamboo straws from South Africa, so, shout out to them both for doing such good in this world already! Up until recently, society has happily grabbed a plastic straw when buying a drink from the local cafe or milk bar. It is only now we are being shown just how much impact plastic straws have on the earth as well as the oceans. I quite often wonder just how much land fill our land can fill? Liz uses smoothie straws from 'CaliWoods' for her two teenage sons. On order, they were put in the post immediately and Liz received them from New Zealand a few days later. Both her boys are avid smoothie, frappé, milkshake and fresh juice drinkers. Being teenagers they already knew the benefits of these reusable stainless steel straws and thankfully schools include important environment issues into their curriculum. Both Liz's boys appreciate their straws. They find them easy to wash and most of all are happy with the size ratio to get as much smoothie in their mouths as quick as possible (and then suffering the usual brain freeze!) Rachelle uses various reusable straws, from her not so favourite paper variety to stainless steel and bamboo. She supports 'Earth Warrior' straws and find them a handy handbag friend for on the go needs. They come in a handy pouch with cleaners for an 'always be ready' approach. Both make this sustainable effort to get the plastic off the streets and out of the oceans. They feel it is their duty to support companies such as CaliWoods and Earth Warrior to do their part in making a difference. After all change must start with self if we are to see the bigger impact. We have complete faith in future generations binding together to fix mistakes of the past, but will you contribute to help them out now, in their obvious time of need? Elizabeth Woods and Rachelle Momberg are best friends living n 2 separate continents. They are both Australian writers, poets, mothers and Globe-trotters with a happy love for life. Follow their blog ' The In-Between '.
The water in us
Here comes summer time in the South again and it's heating up in more ways than one. If you are lucky, your summer comes with a cool down at a beach, a lake, a river or a pool of water but you do need to live in the right spot to enjoy such luxuries. I'd say more than ever. In the last year, Cape Town has experienced its worse water crisis in history - Australia too and I dare say many other parts of the world. And even though we are surrounded by oceans and mountain water, this drought left residents scrambling for trickles and buying bulk supplies of bottled water to make it through last summer. Thankfully, this summer we have some relief. But our not so recovered gardens, dried up water reserves, ongoing water restrictions and new water saving habits are a constant reminder of our ongoing shortage. These small life lessons have taught most of us here a healthy dose of respect, super fast! Use less water. Reuse water. Collect rain water. Rethink the plants and water systems. Be water wise every day. Wash up in a bowl, Use recycled water to wash your car and have a shower in less than 3 mins. It's crazy how quick you can start applying new ways of living when you simply don't have a choice. Sadly, we are mostly all too spoiled with the luxuries of living and burdens of time to do this voluntarily, but we should really stop and think more. It's funny how something like this can really make you reassess yourself as a person too, not just your life choices. Circumstance change, personal change. I guess it's not that hard to fathom right. When you think of global warming and the effects on water and now how you use it at home, then I guess you jump to how it affects everything around you and perhaps in you as well strangely? The obvious irony here is that we are all made up of more water that anything else. Something like 65% of our bodies are made us solely of water. This got me thinking about the science of us, our bodies and how we are connected to water and nature specifically. Unless you have studied the human body and mind, chances are, you know very little about your physical self. Unless you have studied psychology, you would know little about human emotions and mental health but even so, how much of these studies reflects something nature has taught us? Is there not more to learn from Mother Earth herself? Sure, there's lots of teachings, lots of research, inspiration and philosophical leanings but aren't you just a little bit curious about how our own little ecosystem, our micro-verse and the science of us are connected to it all? I read an interesting article recently titled 'Everything human is natural'. Alan Watts, the writer suggests here that civilisation may pretend to be separate, but nature will always reassert itself. It's an interesting consideration and one I have perhaps considered a little longer than a drought but the catalyst for change, ironically is nature herself in this instance. Nature has so much to teach us; so much to share. There were days last summer when I ran out of water at home. I mean seriously. No running tap, bottled water reserves depleted and I was thirsty. Very very thirsty! Besides a healthy appreciation for those without, I was taken by the thirsty world outside my very window. The truth is some plants survive for long periods of time without water. And sure, nature intended this for some, but we have so much to learn. Sometimes I think we are far behind as a western community. Some ancient ancestral groups have been connecting with water and plants and nature for years. I simply can't wait for the day when we get this right as a race. After all, we are one. It's said “If there is magic on this planet, it is contained in water.” Loren Eiseley. May we all find it fast! Here's a healthy, fluid and thought-provoking 2019! It's a great year to experience the magic of water in you and all around you. ;)
"I'm a better person when I have less on my plate"
It's a quote from Elizabeth Gilberts best selling novel, Eat Pray Love. I love both the book and the movie. I watched the movie again for the 3rd time the other night. There are so many life lessons to take in but its love itself really. Outside of the movie, the quote was born as an 'on' and 'off the plate' worry list. Elizabeth felt that if there was need for a worry to be a real concern at a particular moment, then it would be 'on the plate', then she would write it down on a piece of paper in a column and vice versa for 'off the plate' concerns. Absolutely love this and will definitely have to test it, but it also made me question my values. I mean, why wouldn't it right? Life is a journey and how we choose to map this is personal but sadly, it's often one worry at a time for many of us these days. Then again, life is full of pressure and augmented expectation, often crippling our state of mind and our bank account along with it. As we need more, the cost of living increases and our quality of life slips. It's a slippery mess into need and greed if you ask me. We end up living month to month and hand to mouth but not really living at all. I happen to live in Cape Town, near to a few developing communities. Some would call these areas shanty towns, townships or poor, underprivileged communities. They have less on their plates, don't own their own homes or cars and have much less than most,. And yet, they are the happiest most generous people and although many have reason to feel concerned about the future, their living conditions and cost of living, worry seems not to be big on the agenda. Community, family and friends matter most and this is their purpose. A full plate of honest intention and cultural values. Have the rest of us lost our way? Does happiness come at the cost of our selfish and excessive lifestyles? The township down the street is called Masiphumele situated in Sun Valley, where the sun always shines. The community was first known as Site 5, then later renamed by its residents, to 'Masiphumele', a Xhosa word meaning "let us succeed". Doesn't this speak volumes! Here, a community living in underdeveloped living circumstances reassures those living here, that they all have a part to play in change. That purpose is a collective. That there is light at the end of our tunnel if we strive for it together. It's estimated that around 45,000 people live here. Amenities are limited. There's no police station, a small understaffed clinic, an overcrowded school and nearly 50% are infected with HIV or TB. Life is no bed of roses in Masi and the people here push on to work a little and live a little. Happiness is not what you own or want to own. It's a state of mind. You see this clearly here. Most will want a better life, yes, but they spare no expense on their happiness ever. There are lessons to learn here. I am a better person when I have less on my plate too. I start appreciating what I own and realise I have too much already. I start to question why I ever need to shop again. I question what I have that serve a purpose and what truly makes me happy, but perhaps the greatest learning here should be about our core values. The ones that centre us and make us whole as an individual and as a collective. Today, I urge you to reflect a little. Take time to look around to discover more about yourself and what you value. I believe if the world connected harder on values, we would work a lot smarter as a united front and there might be less worry and more happy out there. It's a pity money makes the world go round. "Less is more me" My favourite new quote ;) Visit 'The in-between' to read more blogposts from Rachelle Momberg and Elizabeth Woods
Enough is enough!
Trash - hot topic! It's everywhere we look right now. In the streets, in our ocean, on the beach, in our forests. It's estimated that by 2050, there will be more plastic in the ocean than fish. World production of plastic alone, has increased from 2.3 million tons in 1950 to 448 million by 2015. This is why we see so much of it around. Plastic is being used for just about everything and it's feeling rather fake out there! So, while some people are focussed on greening our earth again and cleaning up, the rest of the world are trapped in being unaware, uneducated and feeling like they can't make a difference. We live in a fast paced, all consuming, world of want. Everything is packaged for convenience, Just about everything is wrapped in plastic and we just don't stop wanting more and more and more. So when will it end? If we place pressure on Corporates, they will be forced to change. If we don't take our planet's future seriously, we seriously might not have one left in generations to come. Ice caps are melting, the earth gets hotter and we continue to trash the earth like it will fix itself, but plastic will remain on earth for some 600 years before it can decompose. What the world wants is not what we want. We seem to want the plastic and the trash and not care about the effects. We want too much. It's clear by now? Isn't it time to reuse, reduce and recycle? Enough is enough! and
‘Super’ bowl ads
It’s that time of year again when the Super ads for the bowl appear to wow us all and push the boundaries with most compelling, cut through content of the year. With the rise of transparency and ads becoming more personal and real comes an ad that clearly makes it’s mark. The ‘nomore.org’ ad communicates listening when it’s hard to talk, saying no and taking back power. A simple depiction of the reality of so many scary domestic situations turned on it’s head by showing viewers how to help themselves if ever in need and expose a few ‘home truths’ society normally steers clear of. The ad is super simple, yet chilling in it’s unveil. A brilliant ad in my opinion and one for all advertisers to take note of. Getting personal hard hitting messages out there will start making a real difference to us all. Well done on a great approach to advertising. When it’s hard to talk, it’s up to us ‘all’ to listen. https://www.facebook.com/NOMORE.org And here’s a glimpse of the other great ads.. There are some fab ones in here. Love many of them for many different reasons. Enjoy x http://www.pedestrian.tv/news/entertainment/here-are-all-the-greatest-ads-from-super-bowl-sund/6220993d-70b0-4e92-a9f1-c8e6b64d70a7.htm
2014 in review
The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog. Here’s an excerpt: A San Francisco cable car holds 60 people. This blog was viewed about 420 times in 2014. If it were a cable car, it would take about 7 trips to carry that many people. Click here to see the complete report.
How will your brand make a splash in 2015?
What I love about guerilla marketing, is it’s simplicity and it’s stand out value. This is another lovely example, targeting drivers / shoppers in a mall car park. It doesn’t take much strategy, much time nor huge budgets to make a splash. 2015 is approaching fast. How will your brand be portrayed into the new year? Make sure your strategy includes some disruptive marketing. Turning heads drives sales! Least we forget the power of clever marketing! 🙂
Elizabeth Woods ‘Vivacious, Childlike, Wise (in her own way, of course)’
A beautiful life friend has written her first novel. I am overwhelmed with excitement for her and the journey that will unfold before her. I have known Elizabeth for nearly all my life and cherish our beautiful friendship as one of the rarities and specialities of my life. May she enrich others with her book, the way she has always enriched mine and continues to year on year. Love to you my dear friend. xx taniaelizabeth11 Throughout this woman’s entire life, there has always laid a deep yearning to write. But as it is with life and how it unfolds, sometimes the most precious things are that of which we Elizabeth Woods has lived a beautiful life. Sure, as we each do, she has been dealt with her ups and her downs. But Woods is a big believer in that if we never look back in regret, and instead look back only to learn from the experience. Then we each have the opportunity to not only become stronger, but we may also begin to know ourselves better. In doing so we then realise just how connected to everything else we really are. View original post 626 more words