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Brisbane’s Heat is Rising—And So Is the Need for Action
As a newcomer to Brisbane , it’s impossible to ignore the dramatic weather patterns and heat. The heat feels more intense, the humidity more overwhelming, and summer seems to stretch on forever. It’s hard to miss how much hotter things are getting here—and it’s not just the weather that’s changing. Brisbane’s climate is heating up, and this is a conversation that can’t be ignored any longer. While the weather may feel like a natural part of life, the truth is that the intensifying heat is just one piece of the broader climate change puzzle. Whether you’re living in Brisbane or managing a business here, the effects are becoming more noticeable. The future of this city—and this state—depends on how we all respond to this growing issue. The question is: how can we make an impact? The Growing Challenge: What’s at Stake? There’s no denying it: Brisbane is getting hotter, and Queensland as a whole is facing more extreme weather events. As the Bureau of Meteorology (BoM) and climate experts predict, the frequency of heatwaves, intense storms, and flooding will only increase. These shifts are already taking a toll on communities and local businesses, and it’s only going to get more challenging. But the real question isn’t just about what’s happening—it’s about what we’re going to do about it. There’s a growing need for businesses to rise to the challenge, and now is the time for them to act. Whether it’s through reducing emissions, addressing resource depletion, or responding to weather-related disruptions, there’s an urgent need for change. Yet, for many businesses, the conversation around sustainability or climate action can feel distant or overly political. And here’s where we come in. We understand that businesses may feel overwhelmed or unsure of how to contribute to the climate conversation. We also know that not every company is leading with a ‘green’ initiative—but that doesn’t mean they aren’t having a positive impact. Every business has a story to tell, and many of these stories are untold . At Yellow Bunny , we are all about impact —amplifying the voices of businesses that are making a difference, whether through innovation, community engagement, or environmental responsibility. Our role is to help uncover these hidden stories and bring them to light. It’s about unpacking the real stories of businesses that are quietly doing their part to create a better, more resilient future for Brisbane , even if it doesn’t always look like traditional sustainability. The Untold Business Stories That Matter While large-scale environmental policies and political conversations certainly have their place, it’s the stories of local businesses that will truly drive change. And often, these are the stories that don’t get enough attention. Whether it’s a small business that’s found a way to use resources more efficiently, a startup using technology to cut down on waste, or a local brand providing sustainable solutions, there are countless examples of businesses making an impact in ways that matter to the people of Brisbane. We work to share these stories, not just as a way to educate consumers, but as a way to inspire other businesses to take action. We believe every business has the power to make an impact, and we want to help get those stories in front of the right people. When businesses understand the power of storytelling and learn how to share their journey, it not only elevates their brand but also influences others to take similar action. Practical Action: How Businesses Can Lead the Way It’s clear that individual actions, like adopting more sustainable practices, will play a key role in combating climate change. But businesses are uniquely positioned to have a broader, more immediate impact. So, what can Brisbane businesses do to make a real difference? Innovative Business Models : Companies can look for ways to reduce their environmental footprint and rethink traditional business practices . This doesn’t always mean drastic overhauls, it can be as simple as rethinking supply chains, improving efficiency, or finding creative ways to use resources more effectively. Community Engagement : Brisbane businesses have a unique opportunity to engage with their communities and encourage local action. Whether it’s hosting events that raise awareness, partnering with organisations that promote environmental conservation, or simply educating consumers, community engagement helps businesses strengthen their impact. Tech-Driven Solutions : Technology plays a key role in solving modern-day problems. From clean energy solutions to waste reduction technology, businesses can look to technology as a way to reduce their environmental impact and streamline operations. Those leading the charge with new solutions need to share their stories to inspire others. Transparency and Authenticity : At Yellow Bunny, we understand that business is about more than just profit, it’s about making a meaningful impact. By being transparent about efforts, sharing successes, and even acknowledging challenges, businesses build trust with their customers. Authenticity is key to making a real difference Telling the Impact Stories That Matter As a business, it’s easy to get caught up in the day-to-day hustle, focusing on immediate needs like sales, operations, and customer satisfaction. But in today’s world, consumers and clients are looking for more than just a product or service—they want to know the story behind the business. They want to see that the businesses they support are making an impact. "That's what we do. We help businesses unpack and share their impact stories. From innovative practices to community-driven initiatives, we work with businesses to craft narratives that not only highlight their efforts but also inspire others to act. By amplifying these voices, we can help drive positive change in Brisbane—and beyond." Rachelle Momberg, Owner of Yellow Bunny. The Future Is Impact, Not Just Sustainability While sustainability is an important piece of the puzzle, it’s the impact —the real-world changes that businesses are making—that’s going to drive Brisbane forward. And that’s where Yellow Bunny comes in. We’re here to help you share the stories that matter and amplify the actions that are shaping a better future for Brisbane. The heat is rising, and so is the need for action. But it’s not just about fighting the temperature—it’s about making an impact that will leave a lasting legacy. Let’s tell the stories that matter, inspire change, and drive Brisbane toward a cooler, more resilient future.

The Power of Storytelling
Why you need an emotional connection with your audience In today’s hyper-competitive marketplace, brands can no longer rely solely on traditional advertising methods to grab attention. Consumers are seeking deeper connections, and one of the most effective ways to foster those connections is through storytelling and impact marketing . At Yellow Bunny , we understand that emotional engagement is crucial for building a lasting relationship with your audience. Through creative storytelling and a commitment to social responsibility, we help brands amplify their messages and create meaningful impact. But what makes storytelling and impact marketing so essential for success in the modern age? Why Storytelling is More Important Than Ever According to Nielsen , 92% of consumers want brands to share content that feels more human and relatable. This demonstrates a clear shift from the transactional to the emotional—people are increasingly choosing to engage with brands that tell stories they can connect with. Storytelling allows brands to communicate their values, mission, and personality in a way that resonates on a deeper level. It’s no longer just about selling a product or service; it’s about making the audience feel something—whether it's hope, excitement, or a sense of belonging. Yellow Bunny leverages this insight to create content that doesn’t just advertise, but invites audiences into a world of shared experiences. Take, for example, the Yellow Bunny Cape Town to Brisbane journey. In this blog post, we share how our creative team crafted an inspiring narrative about overcoming challenges, building global partnerships, and moving towards a more sustainable future. This story not only highlights our growth as a business but also connects with consumers who care about ethical practices and global collaboration. Read the full blog post here . The Impact of Storytelling on Brand Loyalty and Sales Impact marketing, which combines storytelling with a focus on social responsibility and community-building , is a powerful way to differentiate your brand in a crowded market. Data shows that brands that effectively integrate purpose into their narrative see better results. A study by Cone Communications found that 87% of consumers will purchase from a brand that advocates for an issue they care about, and 76% will refuse to buy from companies that don’t align with their values. By using storytelling to highlight your brand’s commitment to making a positive impact, you show consumers that you care about more than just profit—you care about people, the planet, and progress. Impact-driven marketing campaigns are far more likely to resonate with modern consumers, especially when they feel connected to a cause. Yellow Bunny’s focus on sustainability and conscious creativity is a perfect example. We use our platform to spotlight not just our creative projects , but the positive effects they have on local communities, the environment, and global initiatives . Whether it’s collaborating with eco-friendly brands or creating campaigns that promote social justice, we ensure that every story we tell is aligned with our values. Impact Marketing: A Unique Point of Difference At Yellow Bunny, our unique point of difference lies in our purpose-driven storytelling . We don’t just craft content for the sake of content; we create authentic, thought-provoking narratives that have the power to inspire change. This is reflected in the positive social and environmental impact we aim to make with every project. For instance, our journey from Cape Town to Brisbane not only tells a story of our growth but also emphasises our commitment to building positive messages globally. We are driven by the belief that creativity has the power to influence positive change, and that impact marketing is a tool that should be used to build trust, foster emotional connections, and drive long-term growth. The Data Behind Impact Marketing Success The growing importance of storytelling and impact marketing can be backed up by several key statistics: Consumers are 4x more likely to buy from a brand that supports a social cause (Nielsen). 74% of consumers surveyed for Accenture’s Consumer Research 2024 walked away from purchases simply because they felt overwhelmed. Simplifying decision-making and deepening loyalty will be important in times ahead. (Accenture). Companies that engage in CSR (Corporate Social Responsibility) see up to 20% higher brand loyalty and 30% higher employee satisfaction (Cone Communications). These figures demonstrate that there is a clear financial incentive for companies to embrace impact marketing. By telling stories that resonate with your audience and align with their values, you not only drive sales but also build loyalty, trust, and a sense of community. How Yellow Bunny Stands Out in Storytelling and Impact Marketing Yellow Bunny’s approach to storytelling goes beyond just the narrative itself; it’s about creating a holistic brand experience that engages people across multiple touchpoints. We pride ourselves on crafting tailored content that speaks to specific audience segments, whether it’s through visual storytelling, thought leadership articles, or immersive brand campaigns. Our team works closely with brands to ensure that their core values shine through every piece of content we create, from inception to execution. Above all, we understand that in order to drive real change, storytelling must be paired with actionable impact . That’s why Yellow Bunny actively engages in initiatives that promote sustainability, inclusivity, and social justice—ensuring that every story we tell is backed by meaningful contributions to a better world. Conclusion: The Future of Storytelling in Marketing As we move further into the digital age, storytelling and impact marketing will only become more essential for brands that want to build lasting relationships with their audience. Consumers are no longer just looking for products; they want to connect with brands that reflect their values, speak to their aspirations, and contribute to a greater cause. At Yellow Bunny , we believe in the power of storytelling to inspire action, foster change, and create lasting impact. We are committed to helping brands craft narratives that resonate on a deeper level and drive both emotional and financial success. Ready to make an impact with your brand? Let’s start the conversation.

Yellow Bunny -Cape Town to Brisbane
A New Chapter for Yellow Bunny: Impact Marketing, Storytelling, and Content Creation After making waves in Cape Town with its innovative approach to impact-driven storytelling , Yellow Bunny is proud to announce its exciting expansion into Brisbane, Australia . The move marks a significant milestone for the business, which has grown from a small, purpose-driven team to an international force championing brands that want to make a positive impact through authentic content marketing . So, why Brisbane? And what’s next for Yellow Bunny as they establish themselves in this vibrant, dynamic market? Why Brisbane? Why Now? Why Yellow Bunny? Brisbane is known for its entrepreneurial spirit , thriving startup ecosystem , and a growing emphasis on sustainability and social impact . It's a city where innovation meets a strong sense of community and nature , making it the perfect place for a business like Yellow Bunny, which focuses on helping companies create purposeful, authentic stories that drive both business success and positive change. "At Yellow Bunny, we believe that storytelling is more than just marketing—it’s a powerful tool for change. As businesses face growing pressure to demonstrate their impact and sustainable practices, the demand for authentic, purpose-driven content is stronger than ever. Brands need to show they stand for something bigger. This is where we come in." — Rachelle Momberg, Owner of Yellow Bunny By expanding to Brisbane, Yellow Bunny is not just entering a new market; it’s bringing a unique impact marketing model from a thriving innovative city like Cape Town to another city with an incredibly diverse and engaged audience. Brisbane, like Cape Town, is a place where people care about the future—about making a difference, about communities, and about the stories that shape our world. This is especially true for Brisbane with the 2032 Olympics in the pipeline. The Power of Impact Marketing and Storytelling In today’s digital-first world, consumers are no longer just interested in the features of a product—they want the story behind it . As communication and content marketing specialists , we put the power of storytelling to test by connecting brands to their audience in meaningful, authentic ways. Our approach to impact marketing focuses on crafting stories that matter . These are not just feel-good messages, but real narratives that reflect the values and positive impact a business has on society, the environment, and its stakeholders. "I’ve seen firsthand how powerful storytelling can shape perceptions and drive action. In Brisbane, the rise of purpose-driven marketing couldn’t be more timely. Consumers, particularly younger generations, are demanding more from brands—transparency, accountability, and a commitment to the greater good. Businesses are realising that the story they tell is not only about what they sell but about the values they stand for. And that story is a powerful driver of both loyalty and long-term success."— Jannie Momberg, Co-Owner of Yellow Bunny Impact Goals in Brisbane: What Yellow Bunny aim to achieve We are committed to making an even bigger impact by partnering with businesses that prioritise positive change. We want to tell their purposeful stories in ways that matter. Here’s a snapshot of our goals: 1. To promote impact stories We work with businesses to find their often untold impact stories , so we can then bring these to life though storytelling . From highlighting business wellbeing, to social change, diverse leadership and sustainable business practices, our aim is always to drive positive messaging and change. By shifting the narrative from just "business" or just "products" to business impact , brands and companies can resonate with the conscious - consumer base in Brisbane. And this is not wishy-washy. This is essential in today's marketing mix. 2. To elevating social impact Beyond environmental focus, Yellow Bunny is passionate about telling stories that support social causes . This means helping businesses connect with local communities , empower marginalised voices , and drive change through their products and services . By amplifying social impact, Yellow Bunny aims to show Brisbane businesses that purpose-driven stories are not just good for the world—they’re also good for business. 3. Happiness and Wellbeing Through Brand Narratives At our core, we believe that happiness is key to a better world. We create content that promotes wellbeing , whether that’s through mental health initiatives, work-life balance, or community programs. In Brisbane, Yellow Bunny is dedicated to helping brands build narratives that don’t just focus on products but on creating joy , fulfillment , and positive outcomes for their customers, employees, and communities. 4. Celebrating Diversity and Inclusivity We are deeply committed to promoting diversity and inclusivity through its storytelling. This means ensuring that brands reflect multiple perspectives and reach out to diverse audiences in a meaningful way. In Brisbane, Yellow Bunny aims to help brands tell inclusive stories that showcase the value of different cultures , backgrounds , and life experiences —both within the workplace and the communities they serve. 5. Building Thought Leadership in Purposeful Marketing As businesses in Brisbane look to define their brand purpose , we will be focused on helping them become thought leaders in their industry by sharing stories that position them as ethical , innovative , and forward-thinking . Through content marketing , we will work to elevate the profile of businesses that are leading the charge in impact-driven work , helping them stand out in a crowded marketplace. A New Beginning in Brisbane As we embark on this new chapter in Brisbane, the goal is clear: to help businesses tell stories that matter —stories that inspire positive change , promote sustainable practices , and above all, foster happiness for both brands and their customers. Brisbane’s entrepreneurial energy , coupled with its growing focus on sustainability and social good, makes it the perfect home for Yellow Bunny’s next phase. With an expanding portfolio of businesses that care about more than just profit, Yellow Bunny’s mission to make an impact through purpose-driven marketing has never been more relevant. Together, with its clients in Brisbane, Yellow Bunny will continue to amplify the voices of those making a difference, while helping brands create meaningful change that resonates far beyond the bottom line. Stay tuned—Yellow Bunny is just getting started, and the best stories are yet to come.

What is Sustainable Content Marketing Anyway?
The power of positive story telling - Say no to green-washing and yes to ethical content! This is for green and conscious companies looking to solve issues that put pressure on social, ethical issues or environmental concerns. Sustainable content marketing is the marketing of ANY content with a powerful voice for nature and making a difference. The concept of Sustainable marketing is a result of the negative impact on our planet. Businesses are starting to demonstrate how their vision, products and practices are evolving to be more environmentally-aware and with a lesser footprint on the earth. This presents a myriad of opportunity for content creation, story telling and educating people on alternative solutions and ways. After all, we are all in this together! The difference between 'sustainable' marketing and marketing 'in general' is in the ability to communicate and specialise in planet-friendly material with matching goals in place. Yellow Bunny have been working on sustainable content solutions for years and aim to bring recognition to business goals or developments through emotive storytelling. ‘Sustainable marketing’ refers to the promotion of sustainable work, products or services built on strong environmental or social benefits. Yellow Bunny work on a 3-pronged strategy to their content, that leans into finding SOLUTIONS through STORY TELLING, bridging EDUCATION and building AWARENESS. This strategy aims to debunk sustainable uncertainties, demonstrate cause and effect and deliver impact solutions. We call it SEA! It aims to raise environmental literacy to consumers, business and decision-makers about social and environmental issues through storytelling and engagement. The importance of telling these stories? The world is already forever changed! We feel the effects of global warming and see the impact on our shores. The world is heating up. The effects of 'human-caused' global warming is happening right now. This is already irreversible and will worsen in decades to come. Nasa report on the global effects on climate change ongoing and observe a noticeable difference to shrinking glaciers, rivers and lakes, shifting animal ranges and even seasonal shifts with trees and flowers. We are experiencing more droughts, more frequent flooding and more dramatic weather systems everywhere. We need to hear the sustainable contribution companies are involved with and feel engaged. We need to learn more, trust more and be encouraged to get involved more. It's that simple. Although Africa is one of the smallest contributors to the increase in greenhouse gas emissions, key sectors are already experiencing the impact of climate change, including water shortages, lower food production, loss of lives and less economic growth . Limiting global warming is expected to substantially reduce damages to African economies and ecosystems.
What sort of companies use services like this?
Sustainable content marketing is for public and private sectors; and leaders who are genuinely working to solve issues related to the environment, social or future consumption such as climate change, energy, water, waste, pollution, deforestation, food, health and farming. It touches on innovative products and services that help to change how we use these 'less' or with greater consideration. It presents an opportunity to knowledge-share, educate and promote stories of interest and stories of success. What sort of marketing and content are we talking about? Opportunities exists for companies who help business professionals and consumers understand the importance of living differently, thinking differently, creating differently and behaving differently. Yellow Bunny Marketing create content and supporting initiatives to suit these needs, such as: 1. Video content, Photo content, Design and Illustration Educational content that guides consumers to more sustainable choices. Capturing sustainable, conscious, green, environmental or ethical stories and story journeys. Promotional content that unpacks your solution mindset and sustainable vision / goals 2. Campaigns, promotions and activations to like-minded communities, investors, groups, businesses who share a genuine interest in what you have to say and share. 3. Innovative product development and gifting - in support of sustainable product line extensions and / or green initiatives. What sustainable stories matter most? CSR marketing initiatives that educate investors, consumers or staff better are always a great start, but there could also be a product innovation, a project or a need to change that can be encouraged. Perhaps you are about to embark on a sustainable journey and your story needs to be shared internally or with key stakeholders. Building a culture of care both with your customers and your staff helps your business become more sustainable, and your workforce more environmentally responsible. This can set your business apart and build sustainable habits to last a lifetime. Above all, it makes a necessary change for the future and growth of your business. www.yellowbunny.me

The World Fight Club
What a messed up year for us all! Lockdown, world-wide, has meant no travel, no work for some, and less freedom. Friends, family, business everywhere continue to feel the pangs of the pandemic, months after it broke. The aftermath is both a trail of mess and a glimmer of hope.
As we scramble to find our way through the devastation, the human spirit rises and we look to find the opportunity and fight that allow us to surge ahead.
Just like a tsunami, a small wave gives rise to a monster and sweeps over us. The short and long term effects are broad. Economic destruction, death, cost and psychological effects are all but a few but like every crisis we have ever faced, we rebuild and regain momentum and find new ways to protect ourselves from the potential of ‘next time’.
Brands are doing this too; with a sense of resilience and determination to fight for the next chapter. People, business, brands are adapting and improvising and just like that, the world has been given a chance to feel knocked down and take note of what good they have to steer them forward.
Brand’s have been breathing life into appreciation and humanity. Engagement takes on a whole new meaning. Connection feels more authentic and brands are taking on more of their life-like characteristics. In a time where people are struggling to survive and pay their bills, even floundering businesses are finding the courage to give in times of need. This true test of humanity creeps into our hearts and is hopefully preparing us for innovation and change to positively impact us all, our economies and our journey as a human race into the near future. Here’s to being locked up to look up. What an unsettling, yet awesome time to be alive. I particularly love the sentiment of the Thai resilience, seen in this ad and hope lives have not been lost without reason. May we learn and grow from this time with a greater sense of will and might. Fight for what you believe! Find your gap. Boxers need to be athletic, agile, purpose-led and have the ability to turn that into fighting skills. It’s what we were all born to do as good sporting antagonists and it’s this range that brands and businesses need to embrace to win the fight moving forward. Dear Crisis participants, Join the fight club. The next battle is ours for the win.

Truth Trip
It's said that living with genuine purpose points to your centre and truth. In discovering your true north, you focus on what really matters, so you can start to live more authentically. Some people never stop to even think about this. Most of us are busy trudging through life wondering where the next pay check will come from, never mind looking for truth! So here's a few ways you can find yours: LIVE YOUR TRUTH When you’re living your truth, you get to celebrate the qualities, beliefs, and standards for living that are really, truly important to you. In other words, your personal values. If you are unsure about what these are, write down a few things you like about yourself and a few important things that matter most to you. What do you value the most? Think people and activities. Awareness is the key to self connection and realisation. Stop. Think. Write. Once you have established a few of ideas, clear a path and mapping a plan to ensure you get some of this into your every day. This should be seen as a priority to get you motivated. Be unafraid to be the person you were intended to be. Just set clear intentions to attain and build constantly to start living your truth! TRIP ON PASSION Passionate people are driven people! They live on pure energy and purpose. You can always tell you're doing what life intended when it lands with a smile. If it feels right on, then it's probably the right fit! Lean into your passions and that feeling you get from it. It's your truth. Get friendly with these feelings. Learn to recognise and celebrate them, then figure out how to use them as a tool to map your truth trip. These are the things that make you feel alive and need to be embraced fully! MAP YOUR TRUTH All great journey require a great plan! Creating a truth map is a fun strategy. It's a plan of self actualisation to help you realise your project. You are the project in this instance! What's your goal? Why is it important? When do you want to get there and how will you get there? Your map is a vital tool to your success in flying your truth flag and acts as a visual reminder of all the reasons you get up each day. This can act as a bucket list or a checklist of MUST do's and MUST see's and it can be your reminder to never let go of good intentions set. LIVE FOR NOW Of course, a map is a nice tool to have and a reminder of your why, but don't forget to live in your moments and breath. Living your truth is an every day occurrence and while consistency is the key to it's endless delivery, you will only live your truth when you are able to celebrate your values in the little things you do each day, like sharing time with someone you love or doing something for someone else or perhaps sitting in the sun for 10 minutes to recharge. Find space to celebrate this and bring a sense of meaning into what you do. MEAN IT! When awareness becomes central to your daily routines and way of living, meaning is easier to spot. When you live a life of purpose, you live a life of intention. In other words, your actions become deliberate. Not everything in life is this planned and in fact some of the best things in life are not but if we set small intentions for ourselves each day, it's a way of keeping us on track and ensuring we are engaged on our journey in the best of ways. Your truth is hidden in the subtext of your actions. Always remember to be true to yourself and enjoy the trip!

Re-use your straws dammit!
Being conscientious mothers, the both of us often discuss the state of the world today and the impact it will have on our kids. We put a lot of thought into this planet we have collectively created for our children. Past generations have gifted the future generations with a real mess to clean up. We all know this right? So OK BOOMERS, let's talk! It's a small step, but a necessary one. Let's talk about straws! At some point in time, we've all used them. They end up in ours oceans and as food for many expecting sea creature. It makes much sense to use this as a small example in how to make a change for the better. Because, in our mind, it really doesn't take that much effort. It's all about mindset & will. We love ‘CaliWoods Drinking Straws’ from New Zealand and also 'Earth Warrior' bamboo straws from South Africa, so, shout out to them both for doing such good in this world already! Up until recently, society has happily grabbed a plastic straw when buying a drink from the local cafe or milk bar. It is only now we are being shown just how much impact plastic straws have on the earth as well as the oceans. I quite often wonder just how much land fill our land can fill? Liz uses smoothie straws from 'CaliWoods' for her two teenage sons. On order, they were put in the post immediately and Liz received them from New Zealand a few days later. Both her boys are avid smoothie, frappé, milkshake and fresh juice drinkers. Being teenagers they already knew the benefits of these reusable stainless steel straws and thankfully schools include important environment issues into their curriculum. Both Liz's boys appreciate their straws. They find them easy to wash and most of all are happy with the size ratio to get as much smoothie in their mouths as quick as possible (and then suffering the usual brain freeze!) Rachelle uses various reusable straws, from her not so favourite paper variety to stainless steel and bamboo. She supports 'Earth Warrior' straws and find them a handy handbag friend for on the go needs. They come in a handy pouch with cleaners for an 'always be ready' approach. Both make this sustainable effort to get the plastic off the streets and out of the oceans. They feel it is their duty to support companies such as CaliWoods and Earth Warrior to do their part in making a difference. After all change must start with self if we are to see the bigger impact. We have complete faith in future generations binding together to fix mistakes of the past, but will you contribute to help them out now, in their obvious time of need? Elizabeth Woods and Rachelle Momberg are best friends living n 2 separate continents. They are both Australian writers, poets, mothers and Globe-trotters with a happy love for life. Follow their blog ' The In-Between '.

The water in us
Here comes summer time in the South again and it's heating up in more ways than one. If you are lucky, your summer comes with a cool down at a beach, a lake, a river or a pool of water but you do need to live in the right spot to enjoy such luxuries. I'd say more than ever. In the last year, Cape Town has experienced its worse water crisis in history - Australia too and I dare say many other parts of the world. And even though we are surrounded by oceans and mountain water, this drought left residents scrambling for trickles and buying bulk supplies of bottled water to make it through last summer. Thankfully, this summer we have some relief. But our not so recovered gardens, dried up water reserves, ongoing water restrictions and new water saving habits are a constant reminder of our ongoing shortage. These small life lessons have taught most of us here a healthy dose of respect, super fast! Use less water. Reuse water. Collect rain water. Rethink the plants and water systems. Be water wise every day. Wash up in a bowl, Use recycled water to wash your car and have a shower in less than 3 mins. It's crazy how quick you can start applying new ways of living when you simply don't have a choice. Sadly, we are mostly all too spoiled with the luxuries of living and burdens of time to do this voluntarily, but we should really stop and think more. It's funny how something like this can really make you reassess yourself as a person too, not just your life choices. Circumstance change, personal change. I guess it's not that hard to fathom right. When you think of global warming and the effects on water and now how you use it at home, then I guess you jump to how it affects everything around you and perhaps in you as well strangely? The obvious irony here is that we are all made up of more water that anything else. Something like 65% of our bodies are made us solely of water. This got me thinking about the science of us, our bodies and how we are connected to water and nature specifically. Unless you have studied the human body and mind, chances are, you know very little about your physical self. Unless you have studied psychology, you would know little about human emotions and mental health but even so, how much of these studies reflects something nature has taught us? Is there not more to learn from Mother Earth herself? Sure, there's lots of teachings, lots of research, inspiration and philosophical leanings but aren't you just a little bit curious about how our own little ecosystem, our micro-verse and the science of us are connected to it all? I read an interesting article recently titled 'Everything human is natural'. Alan Watts, the writer suggests here that civilisation may pretend to be separate, but nature will always reassert itself. It's an interesting consideration and one I have perhaps considered a little longer than a drought but the catalyst for change, ironically is nature herself in this instance. Nature has so much to teach us; so much to share. There were days last summer when I ran out of water at home. I mean seriously. No running tap, bottled water reserves depleted and I was thirsty. Very very thirsty! Besides a healthy appreciation for those without, I was taken by the thirsty world outside my very window. The truth is some plants survive for long periods of time without water. And sure, nature intended this for some, but we have so much to learn. Sometimes I think we are far behind as a western community. Some ancient ancestral groups have been connecting with water and plants and nature for years. I simply can't wait for the day when we get this right as a race. After all, we are one. It's said “If there is magic on this planet, it is contained in water.” Loren Eiseley. May we all find it fast! Here's a healthy, fluid and thought-provoking 2019! It's a great year to experience the magic of water in you and all around you. ;)

"I'm a better person when I have less on my plate"
It's a quote from Elizabeth Gilberts best selling novel, Eat Pray Love. I love both the book and the movie. I watched the movie again for the 3rd time the other night. There are so many life lessons to take in but its love itself really. Outside of the movie, the quote was born as an 'on' and 'off the plate' worry list. Elizabeth felt that if there was need for a worry to be a real concern at a particular moment, then it would be 'on the plate', then she would write it down on a piece of paper in a column and vice versa for 'off the plate' concerns. Absolutely love this and will definitely have to test it, but it also made me question my values. I mean, why wouldn't it right? Life is a journey and how we choose to map this is personal but sadly, it's often one worry at a time for many of us these days. Then again, life is full of pressure and augmented expectation, often crippling our state of mind and our bank account along with it. As we need more, the cost of living increases and our quality of life slips. It's a slippery mess into need and greed if you ask me. We end up living month to month and hand to mouth but not really living at all. I happen to live in Cape Town, near to a few developing communities. Some would call these areas shanty towns, townships or poor, underprivileged communities. They have less on their plates, don't own their own homes or cars and have much less than most,. And yet, they are the happiest most generous people and although many have reason to feel concerned about the future, their living conditions and cost of living, worry seems not to be big on the agenda. Community, family and friends matter most and this is their purpose. A full plate of honest intention and cultural values. Have the rest of us lost our way? Does happiness come at the cost of our selfish and excessive lifestyles? The township down the street is called Masiphumele situated in Sun Valley, where the sun always shines. The community was first known as Site 5, then later renamed by its residents, to 'Masiphumele', a Xhosa word meaning "let us succeed". Doesn't this speak volumes! Here, a community living in underdeveloped living circumstances reassures those living here, that they all have a part to play in change. That purpose is a collective. That there is light at the end of our tunnel if we strive for it together. It's estimated that around 45,000 people live here. Amenities are limited. There's no police station, a small understaffed clinic, an overcrowded school and nearly 50% are infected with HIV or TB. Life is no bed of roses in Masi and the people here push on to work a little and live a little. Happiness is not what you own or want to own. It's a state of mind. You see this clearly here. Most will want a better life, yes, but they spare no expense on their happiness ever. There are lessons to learn here. I am a better person when I have less on my plate too. I start appreciating what I own and realise I have too much already. I start to question why I ever need to shop again. I question what I have that serve a purpose and what truly makes me happy, but perhaps the greatest learning here should be about our core values. The ones that centre us and make us whole as an individual and as a collective. Today, I urge you to reflect a little. Take time to look around to discover more about yourself and what you value. I believe if the world connected harder on values, we would work a lot smarter as a united front and there might be less worry and more happy out there. It's a pity money makes the world go round. "Less is more me" My favourite new quote ;) Visit 'The in-between' to read more blogposts from Rachelle Momberg and Elizabeth Woods

Enough is enough!
Trash - hot topic! It's everywhere we look right now. In the streets, in our ocean, on the beach, in our forests. It's estimated that by 2050, there will be more plastic in the ocean than fish. World production of plastic alone, has increased from 2.3 million tons in 1950 to 448 million by 2015. This is why we see so much of it around. Plastic is being used for just about everything and it's feeling rather fake out there! So, while some people are focussed on greening our earth again and cleaning up, the rest of the world are trapped in being unaware, uneducated and feeling like they can't make a difference. We live in a fast paced, all consuming, world of want. Everything is packaged for convenience, Just about everything is wrapped in plastic and we just don't stop wanting more and more and more. So when will it end? If we place pressure on Corporates, they will be forced to change. If we don't take our planet's future seriously, we seriously might not have one left in generations to come. Ice caps are melting, the earth gets hotter and we continue to trash the earth like it will fix itself, but plastic will remain on earth for some 600 years before it can decompose. What the world wants is not what we want. We seem to want the plastic and the trash and not care about the effects. We want too much. It's clear by now? Isn't it time to reuse, reduce and recycle? Enough is enough! and

‘Super’ bowl ads
It’s that time of year again when the Super ads for the bowl appear to wow us all and push the boundaries with most compelling, cut through content of the year. With the rise of transparency and ads becoming more personal and real comes an ad that clearly makes it’s mark. The ‘nomore.org’ ad communicates listening when it’s hard to talk, saying no and taking back power. A simple depiction of the reality of so many scary domestic situations turned on it’s head by showing viewers how to help themselves if ever in need and expose a few ‘home truths’ society normally steers clear of. The ad is super simple, yet chilling in it’s unveil. A brilliant ad in my opinion and one for all advertisers to take note of. Getting personal hard hitting messages out there will start making a real difference to us all. Well done on a great approach to advertising. When it’s hard to talk, it’s up to us ‘all’ to listen. https://www.facebook.com/NOMORE.org And here’s a glimpse of the other great ads.. There are some fab ones in here. Love many of them for many different reasons. Enjoy x http://www.pedestrian.tv/news/entertainment/here-are-all-the-greatest-ads-from-super-bowl-sund/6220993d-70b0-4e92-a9f1-c8e6b64d70a7.htm