Case Studies
A few examples of our campaigns and projects
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40 Years of Ghosts, Grouches and Hidden Treasures - PR Magic!
Client: Empire Revival | Industry: Vintage Retail | Brisbane, Australia
THE STORY
Empire Revival, formerly the Paddington Antique Centre, reached a remarkable 40-year milestone. But rather than just celebrating four decades in business, we encouraged the client to lead with a richer, more intriguing story: “Ghosts, Grouches and Hidden Treasures - 40 Years Inside a Brisbane Second-Hand Store.” This approach transformed the campaign from a standard anniversary celebration into a compelling cultural narrative that the media couldn’t resist.
WHAT WE DID
We crafted a quirky, human-centred angle and lead offering journalists something beyond numbers and dates - a vivid, colourful lens into the store’s personality and history. It gave Empire Revival a distinct voice, sparked curiosity, and created a narrative that was immediately shareable. By positioning our client as the guide to these hidden stories, the media had a clear, engaging story to tell and they keep coming back asking for new stories.
UNPARALLELED MEDIA REACH
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National Attention: Front-page features in Brisbane Times, Sydney Morning Herald, The Age and WA Today captured widespread attention and cross-state credibility.
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Local Engagement: Live 10 minute broadcast on ABC Radio Brisbane with Ellen Fanning connected the story to a core, engaged audience, bringing the “ghosts and 40 years of hidden treasures” narrative to life for local listeners, along with news exposure in social spaces: BT
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International Exposure: Coverage in Ground News, Shafaqna and Inland Report extended Empire Revival’s story globally, boosting brand reputation beyond Australia.
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Cultural Authority: Lifestyle coverage in Urban List, Style Magazines and Must Do Brisbane entrenched Empire Revival as a Brisbane institution and cultural destination.
RESULTS
The campaign achieved exceptional visibility across editorial, digital, broadcast and social media, generating valuable earned media for ongoing brand equity. More importantly, it reaffirmed Empire Revival as a resilient, beloved cultural hub and set the stage for future growth, including the upcoming Murwillumbah expansion.
WHY IT WORKED
We lead with a compelling, human story rather than a simple anniversary. We captured the media's attention with unique perspective, sparked local interest and created a narrative we can build onto for their year of celebration and growth.
Obsolete Trash – Fashioning Change Through Storytelling
Client: Rhumaa | Industry: Sustainable Fashion | Region: Europe + South Africa
THE STORY
Rhumaa’s Winter 2019/2020 collection didn’t just speak to trends. It sparked curiosity and storytelling. Titled Obsolete Trash, this bold campaign challenged fashion norms by shining a spotlight on ocean pollution and the environmental cost of plastic waste.
Inspired by the haunting beauty of underwater photography by South African environmentalist Fernando Badiali, Yellow Bunny helped bring Rhumaa’s story to life visually, emotionally, and ethically.
This wasn't just a clothing line, it was a movement.
WHAT WE DID
Brand Narrative & Campaign Positioning
Shaped a story-first content strategy around ocean pollution, sustainable fabric innovation, and visual storytelling turning the collection into a call-to-action, including the creation of the YouTube channel, Fashion Stories.
Creative Direction & Storytelling Collateral
Supported campaign messaging across lookbooks, digital assets, and video content with a strong editorial tone and purpose-led story structure. Worked closely with emerging artist to bring their story to life in the new fashion collection and into the whole campaign.
Media Strategy & Partnerships
Drove awareness through curated partnerships with ethical influencers and media. Promoted brand messaging across platforms, events, and press with meaning and momentum.
Activations & Community Engagement
Built purpose-driven campaigns like #BeTheChange and ‘Green is the New Black Friday’ to activate audiences around sustainability.
RESULTS THAT MADE WAVES
Runway Spotlight
Featured front and centre on the sustainability main fashion ramp at Berlin Fashion Week 2020
Neonyt, Messe Frankfurt | 210+ sustainable brands | 400+ influencers | Celebrity Interviews
Ramp Feature
Retail Expansion
Sold into 100+ European retailers with over €450,000 in sales.
Mentions:
Audience Growth
40% increase in social media followers & engagement.
Brand Amplification
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Trade event at Neonyt 2020, which saw more than
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25+ major press mentions including ELLE NL, Luxiders Mag, Linda Magazine
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Featured on the Fashion Sustain conference lineup
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Styled by Claudia Hofman for Neonyt Show
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Shortlisted finalist for the GWAND Sustainable Festival Awards
Ambassador Partnerships
Onboarded cultural changemakers like Sabrina Starke (Dutch jazz musician), and sustainability bloggers Talita Kaloe, HolistikNL, and Stella Mina.
Media Mentions
More than 25 Press Mentions; Luxiders Mag, AFImag, ELLE NL, Linda magazine, Jan Magazine and Superior Magazine
Podcast Feature
Listen to Yellow Bunny / Campaign Director Rachelle Momberg speak on My Green Heart podcast with Happinez NL.
Award Finalist
WHY IT WORKED
This campaign succeeded because it made sustainability human. It told a story that looked good, felt real, and called people to action. Consumers became the storyteller and helped share an emerging artist's story about global sustainability, while wearing it boldly and proudly.
👉 Want your brand to lead with story and stand for something greater?
Let’s talk: www.yellowbunny.me
Educating on sustainable stories – for future change
Client: Polyco / Packa-Ching | Industry: Sustainability & Education | Region: South Africa
THE STORY
We created and led an inter-school recycling competition in Langa—one of the most underserved communities in Cape Town, South Africa. The campaign focused on primary school students from two schools who know each other well and used the power of friendly rivalry to educate and inspire.
With bins installed on-site, the challenge encouraged students to collect and sort waste for a month. The aim? To teach kids the long-term value of recycling and embed sustainable habits at an early age. Multi-tiered prizes motivated both students and teachers, turning an environmental lesson into a local celebration.
WHAT YELLOW BUNNY DID
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Designed a pilot programme around behavioural change
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Activated a local school competition with community engagement
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Incentivised participation with layered prizes (students, teachers, school)
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Collected and communicated measurable results
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Supported ongoing impact with storytelling and education-led content
RESULTS THAT MADE WAVES
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3,200 kg of waste collected in one month
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R3,600 in cash awarded to the winning school from recycling returns
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Pilot now used as a model for scale across South African schools
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Raised awareness in homes and classrooms, creating ripple effects of change
WHY IT WORKED
The campaign turned waste into a story of worth. Through fun, hands-on education and community pride, recycling became more than a task, it became a movement. When sustainability starts with kids, the impact lasts for generations.
The Power of Storytelling – How One Artist’s Truth Became a Shared Message
Client: Yellow Bunny Originals | Industry: Arts & Sustainability | Region: South Africa
THE STORY
In a world overwhelmed by content, what cuts through is story.
This video case study brings that truth to life. We partnered with Pip, a South African sustainable artist, to tell her story, not through big production or branding noise, but through a quiet, emotive video captured in just one day.
What makes it powerful is not just how it looks, but how it feels. Pip’s voice, her rhythm, her creative connection with nature. This is storytelling in its purest form. We didn’t tell people she cared about sustainability. We showed them.
▶️ Watch the film: Pip – Artist Storytelling Video
WHAT WE DID
Story-First Creative Direction
We led with narrative, not visuals. By understanding Pip’s values and practice, we shaped a content arc that felt human, calm and beautifully aligned with her artistic ethos.
One-Day On-Location Shoot
Filmed with natural light and intuitive pacing, allowing the story to unfold organically. No script, no staging—just authenticity, emotion, and one day of creative trust.
In-House Editing & Fast Delivery
Multiple edits were produced within 48 hours—main feature, short social cuts and editorial stills. Perfect for sharing across platforms without losing the story’s emotional core.
Purpose-Driven Production
Our video editors and content team are sustainability-aligned creatives who work in harmony with natural settings and responsible practices. We care about how stories are made, not just how they land.
RESULTS THAT MADE WAVES
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One-Day Shoot, Full Campaign Output
We delivered a complete content pack: feature video, reels, stills and social snippets.
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Real Emotional Engagement
Audience response highlighted the power of Pip’s gentle, grounded voice. Her story moved people, not through performance—but through honesty.
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Efficient and Scalable
This model now underpins our sustainability storytelling work: low-fuss, high-feeling, and deeply human.
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Artist-Led, Brand-Building
Content that empowers the subject, letting Pip’s message lead the narrative while building Yellow Bunny’s reputation for real storytelling.
WHY IT WORKED
Because people don’t remember ads, they remember how you made them feel. This film made people pause. It gave them a reason to care. That’s what true storytelling does. It connects, inspires, and makes values visible.
👉 Want to use storytelling to make your audience feel something real?
Let’s talk: www.yellowbunny.me
▶️ Watch more on YouTube
THINK INWARD – Building Brand Connections With Purpose
Client: Rhumaa | Industry: Sustainable Fashion | Region: Europe + South Africa
THE STORY
Rhumaa’s Summer 2019 collection was more than a seasonal drop. Titled Think Inward, the campaign was rooted in self-worth, healthy self-love and building stronger emotional connections with audiences.
It explored personal strength and identity through storytelling and collaborative experiences—both online and in-person. The result? A multi-sensory campaign that brought sustainable fashion, positive body image and cultural connection together.
WHAT WE DID
Campaign Strategy & Collection Launch
Launched the new season campaign through storytelling-led content, social media, PR and digital assets. Supported rollout with trade shows in Germany and Amsterdam.
Collaborative Pop-Ups & Events
Produced intimate pop-up experiences in Europe, including live music by brand ambassador Sabrina Starke. These gatherings spotlighted wellness, confidence and conscious shopping—while showcasing local art, sustainable fashion and music in one space.
Sustainable Partnership Building
Partnered with brands that share aligned values to deepen the campaign’s reach and positive impact. A percentage of each item sold in our Amsterdam pop-up was donated to the Arts and Culture Trust in South Africa—supporting local creatives and culture.
Creative Collaboration
Featured artwork by South African artist Katlego Modiri woven into the fabric of the campaign. Brought together purpose-led brands such as:
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Pop-up venue: @demerkenwinkel (Huidenstraat, Amsterdam)
RESULTS THAT MADE WAVES
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Cross-Continent Activation
Connected audiences in South Africa and Europe through thoughtful, conscious brand storytelling.
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Cultural and Social Impact
Donations supported the Arts & Culture Trust, giving back through every item sold.
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Expanded Brand Reach
Pop-ups, PR and live events helped the campaign reach new communities interested in wellness, creativity and sustainability.
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Deeper Emotional Connection
The storytelling-led campaign fostered conversations around identity, beauty and self-belief.
WHY IT WORKED
This campaign worked because it connected people with purpose. By blending sustainability, self-expression and social good, we gave people a reason to buy in and a reason to believe.
👉 Want to build campaigns that connect hearts, minds and purpose?
Let’s talk: www.yellowbunny.me