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Paperbag

Take-out Kits and
Sustainability Packages

Not everything needs a full brief, a big team or months of back-and-forth. Sometimes, you just need sharp, ready-to-go content that lands with impact. Our Kits are a set price and made for businesses that want high-quality storytelling, fast. Whether you're launching something new, updating your brand voice or just need to cut through the noise. These kits get you there, minus the overheads.  Get in touch to ask us about our snackable services at stackable rates, minus the delay or enquire about our more strategic sustainability packages detailed here:
 

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Once Off Kits

Our Once-Off Kits offer practical, affordable marketing solutions that deliver immediate results. Perfect for small businesses needing a clear brand foundation, campaign ideas or a content boost, these ready-to-use packages provide expert guidance and tools to kickstart your marketing with confidence and ease.

Starter Kit

Perfect for new businesses or those with no marketing strategy.
✔ Brand messaging framework (core values, tagline, and brand voice) / Brand IP
✔ Social media starter guide (best practices + 30-day content calendar)
✔ Simple website audit with key recommendations
✔ Canva template pack (logo overlay, social posts, and stories)

Social Media Starter Kit

Perfect for small businesses who want to look professional online but don’t know where to begin.
✔ 10 ready-to-customise Canva templates (for Instagram + LinkedIn or Facebook)
✔ Plug-and-play caption prompts and starter hashtag bank
✔ Mini brand voice cheat sheet
✔ 30-day social media posting calendar
✔ Tips for scheduling tools and getting started without stress

Campaign Concept Kit

Perfect for businesses who need a one-off campaign idea with direction, structure and standout messaging.
✔ One big campaign idea with purpose-led messaging and angle
✔ 5 post concepts with suggested visuals, copy hooks and call-to-actions
✔ Platform and timing recommendations
✔ One campaign graphic template (Canva)
✔ One-page content brief for internal or freelance use

The Growth Booster

For smaller businesses ready to step up their online presence.
✔ 3-month social media content plan (custom posts + captions)
✔ 5 professionally designed social media posts (branded templates)
✔ Website content refresh (homepage + about us rewrite)
✔ Email marketing template (one designed newsletter)
✔ SEO keyword research & basic website SEO optimisation

The Visibility Pack

Best for businesses that need to increase awareness quickly.
✔ One professionally written press release + media distribution guide
✔ 10 Instagram & Facebook story templates (Canva)
✔ Influencer outreach strategy (how to connect with micro-influencers)
✔ Facebook/Instagram ad setup + first campaign (ad creative + targeting)

The Digital Makeover

For businesses needing a professional online refresh.
✔ Website copy rewrite (up to 5 pages)
✔ SEO optimisation (meta tags, descriptions, and keyword implementation)
✔ Social media profile revamp (optimised bio, highlights, and branding)
✔ One-month content calendar (captions, hashtags, and image suggestions)

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Monthly Kits

Our Monthly Kits provide ongoing, tailored content and social media management to keep your brand active, engaging and growing. Designed for purpose-led businesses, these flexible packages combine expert strategy, creative content and data-driven optimisation, helping you build meaningful connections and maintain momentum month after month.

Paid Growth Add-on (Social + Google Ads)

For teams ready to scale reach and conversion through paid channels. Delivers faster growth and sharper targeting with optimised ad campaigns that align with your brand message.
 
✔ Social ad strategy + 3 x creative ads
✔ Google Ads setup + management
✔ Monthly ad reporting + optimisation
✔ A/B testing of creative and copy
✔ Conversion and audience tracking support
✔ Cost includes $1,500 for actual ad spend.

Growth Social Kit (Monthly)

For purpose-led brands ready to grow their audience with richer storytelling and deeper strategy.
✔ 12 posts per month (including content types like reels, carousels or long-form posts) (x3 per week)
✔ Custom copywriting and advanced content planning
✔ Image sourcing and design from scratch (not just templates) or the use of your content into something new
✔ Monthly strategy call and performance review
✔ Content optimised for engagement, impact and shareability

Essentials Social Kit (Monthly)

Ideal for brands who need consistent, done-for-you content each month.
✔ 8 posts per month (tailored for IG and FB only)
✔ Caption writing, hashtag research and scheduling
✔ Use of 3–4 branded Canva templates
✔ One content planning call per quarter
✔ Monthly insights snapshot with basic performance metrics

Video-First Social Retainer

For brands ready to lead with short-form video and stay consistently active online with a professional, hands-on content partner.
✔ Full social media management (strategy, creation, publishing and reporting) for 2 platforms
✔ 3 short-form video posts per week (reels or stories)
✔ Creative direction, trend research and editing
✔ Use of owned footage and stock content
✔ Monthly content planning and scheduling (Instagram + Facebook)
✔ Canva brand hub management and approval flow
✔ Basic monthly insights report + annual strategic review
✔ Personalised, agile service with fast turnarounds and professional polish

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Sustainability Packages

Our Sustainability Storytelling & Impact Packages help purpose-driven businesses define, craft and share authentic sustainability stories that build trust, inspire action and create lasting impact. Whether you’re starting your journey or ready to lead with bold storytelling, these packages combine strategy, content creation and PR to bring your sustainable vision to life with clarity and confidence.

The Foundation of Purpose

For businesses beginning their journey towards sustainability and long-term brand growth. This package lays the foundation for meaningful engagement, establishing a solid brand story and message that aligns with values-driven marketing.
 
✔ Brand Purpose & Values Workshop (storytelling session to define your sustainable brand narrative)
✔ Sustainability Branding Strategy (how your brand can communicate its green efforts effectively)
✔ Visual Brand Identity Revamp (logo, colors, and typography tailored for sustainability)
✔ Website Sustainability Message (refresh homepage copy to reflect your sustainable mission)
✔ Content Framework (plan for integrating sustainability and storytelling into your content strategy)

Story Filming & Content kit 

For brands who want to build an authentic content library and activate in-house storytelling.
Captures high-quality, evergreen footage and empowers your team to keep the story going between shoots.

 

  • Two half-day, on-site filming sessions 

  • Short-form videos: testimonials, lifestyle content, FAQs, behind-the-scenes

  • Content workshop to train internal team in social storytelling

  • Strategic content plan for multi-channel use

  • Includes basic editing and delivery of final assets

  • Travel outside central location and extra workshops available as add-ons

The Voice of Change

For businesses looking to establish themselves as thought leaders in sustainability, leveraging storytelling, events, and PR for a long-term impact.
 
✔ PR Launch Strategy (develop a launch plan for a key sustainability initiative or event with outreach)
✔ Sustainability Brand Story Video (a professional video showcasing your brand's journey and impact on sustainability)
✔ Integrated Content Calendar for 3 months (including blog posts, social media, and newsletters focusing on long-term sustainability efforts)
✔ Event Strategy & Execution Plan (planning a community event or sustainability-related campaign that engages your audience)
✔ SEO and Content Optimisation for Sustainability (optimising your website and content)

The Sustainability Accelerator

For businesses that want to take their sustainable branding to the next level, with long-term results driven by strategic storytelling and PR.
 
✔ End-to-End Brand Strategy & Storytelling (complete branding and storytelling overhaul with focus on sustainability)
✔ 3-Part Thought Leadership PR Campaign (ongoing media outreach strategy across key publications, pitching sustainability initiatives)
✔ Sustainability-Themed Event Production (planning, organising, and executing a branded event focusing on sustainable practices)
✔ Custom Green Marketing Campaigns (creative campaign strategy around eco-conscious topics, from product launches to brand storytelling)
✔ Long-Term Content Ecosystem Development (building a content library with blog posts, case studies, videos, and more to establish authority in your industry)

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