Make 'STORY' the heart of content and connection in 2026
- Rachelle Momberg
- Nov 5
- 2 min read
It's that time of year again, when the planning is well underway for the year ahead.
A new year is the perfect time to get intentional about your brand stories and if you want your audience to connect with you easier in an already saturated market or build more trust and authenticity with the rise of AI in everything, then now's as good as time as any.
Have you considered how your stories will show up next year yet? We know content is KING, but getting the stories inside your business that will mean the most to your customers needs a bit of careful planning.
Here’s how to get started for the year ahead, if you haven't already:
1. Map story types:
Your customers craves variety and mysterious from the inside. Mix up your content with:
Impact stories: Show the change your brand creates in the world.
Behind-the-scenes stories: Let people see the people, processes and passion that drive your brand.
Journey stories: Highlight milestones, challenges, and lessons learned.
Expertise stories: Share your knowledge to guide, inspire or solve problems.
2. Plan your story calendar:
Assign story types to key campaigns, seasonal opportunities, launches or events you have planned for the year ahead. Create a content flow for each month so it's natural and consistently and lets you build quality content and storytelling your audience will love and return to.
3. Make production intentional:
Great stories need great execution. Plan visuals, copy and formats way ahead of time, whether it’s video, social posts or blog articles so every piece amplifies your brand’s purpose. John Lewis have just released their new Xmas content. They have built an emotive, purposeful connection with their customers for years - who are all prepared to wait a whole year for their new Xmas content.
4. Let your audience in:
Purpose-led storytelling isn’t just broadcasting, it’s inviting people to experience your impact. Show authenticity, vulnerability and your unique approach to doing good.
At Yellow Bunny, we help purpose-driven brands bring these stories to life.
“The brands that connect most deeply with their audiences are the ones willing to let them in,” says Jannie Momberg, co-owner of Yellow Bunny.
“2026 is approaching fast. Now is the time for brands to plan their content with
Start planning now, produce intentionally and let your audience in. Your story deserves to be seen, heard, and felt. Let us help you plan the year ahead and get to the heart of your story.