Telling Your Brand Story on Social Media
- Rachelle Momberg
- Sep 25
- 2 min read
Your purpose deserves to be seen, understood, and remembered.
Social media isn’t just for posting updates. It’s where your story comes alive. For purpose-led brands, it’s a chance to show your values, your impact, and the people behind your mission. But with so much noise online, how do you actually connect?
At Yellow Bunny, we help brands uncover and share stories that matter. Here’s how to make social media work for you.
1. Start With Why
Ask yourself: Why does this story matter?
It could be:
A moment showing your team living your brand values
A customer or community story that illustrates impact
A project or initiative that reflects your purpose or mission
Your brand story that explains the reason you are in business
Tip: Stories rooted in real values feel human, not like marketing.
2. Keep It Simple
We sell to doomscrollers. Nothing is more frightening. Keep stories clear and bite-sized:
Focus on one idea per post
Use short captions or micro-videos or break up longer ones into crucial fresh pieces of content. (and perhaps new stories).
Pair words with visuals that reinforce your message
Remember: Simple stories stick. Complicated ones get lost.
3. Show the People Behind Your Brand
Audiences connect with people, not logos.
Highlight team members, partners, or customers
Let their voices and experiences tell part of the story
Authenticity builds trust and connection
4. Make Your Impact Visible
Numbers alone don’t inspire. People connect with action and context.
Share progress, results or milestones
Make it relatable:
“Our team saved 500kg of waste from landfill this year. Here’s how.”
“This month we planted 200 native trees with our community partners. Each one helps restore habitat for local wildlife.”
Tip: Impact stories are memorable when humanised.
5. Connect Your Posts Into a Bigger Story
A single post is just one piece of the puzzle.
Think of your social media as a thread of stories
Keep your values, projects and people consistent across posts
Over time, this builds recognition, credibility and above all, trust
Takeaways for Purpose-Led Brands
Start with why your story matters
Keep stories simple and human
Show the people behind the brand
Make impact visible, not just numbers
Connect posts into a bigger narrative
Social media doesn’t need to be overwhelming. With the right story and approach, it becomes a platform to connect, inspire and show the difference your brand makes.
Yellow Bunny can help you uncover your story, craft it for social media and share it in ways that actually connects.