Yellow Bunny -Cape Town to Brisbane

A New Chapter for Yellow Bunny:

Impact Marketing, Storytelling, and Content Creation

After making waves in Cape Town with its innovative approach to impact-driven storytelling, Yellow Bunny is proud to announce its exciting expansion into Brisbane, Australia. The move marks a significant milestone for the business, which has grown from a small, purpose-driven team to an international force championing brands that want to make a positive impact through authentic content marketing.

So, why Brisbane? And what’s next for Yellow Bunny as they establish themselves in this vibrant, dynamic market?

Why Brisbane? Why Now? Why Yellow Bunny?

Brisbane is known for its entrepreneurial spirit, thriving startup ecosystem, and a growing emphasis on sustainabilityand social impact. It's a city where innovation meets a strong sense of community and nature, making it the perfect place for a business like Yellow Bunny, which focuses on helping companies create purposeful, authentic stories that drive both business success and positive change.

"At Yellow Bunny, we believe that storytelling is more than just marketing—it’s a powerful tool for change. As businesses face growing pressure to demonstrate their impact and sustainable practices, the demand for authentic, purpose-driven content is stronger than ever. Brands need to show they stand for something bigger. This is where we come in." — Rachelle Momberg, Owner of Yellow Bunny

By expanding to Brisbane, Yellow Bunny is not just entering a new market; it’s bringing a unique impact marketing model from a thriving innovative city like Cape Town to another city with an incredibly diverse and engaged audience. Brisbane, like Cape Town, is a place where people care about the future—about making a difference, about communities, and about the stories that shape our world. This is especially true for Brisbane with the 2032 Olympics in the pipeline.

The Power of Impact Marketing and Storytelling

In today’s digital-first world, consumers are no longer just interested in the features of a product—they want the story behind it. As communication and content marketing specialists, we put the power of storytelling to test by connecting brands to their audience in meaningful, authentic ways.

Our approach to impact marketing focuses on crafting stories that matter. These are not just feel-good messages, but real narratives that reflect the values and positive impact a business has on society, the environment, and its stakeholders.

"I’ve seen firsthand how powerful storytelling can shape perceptions and drive action. In Brisbane, the rise of purpose-driven marketing couldn’t be more timely. Consumers, particularly younger generations, are demanding more from brands—transparency, accountability, and a commitment to the greater good. Businesses are realising that the story they tell is not only about what they sell but about the values they stand for. And that story is a powerful driver of both loyalty and long-term success."— Jannie Momberg, Co-Owner of Yellow Bunny

Impact Goals in Brisbane: What Yellow Bunny aim to achieve

We are committed to making an even bigger impact by partnering with businesses that prioritise positive change. We want to tell their purposeful stories in ways that matter.

Here’s a snapshot of our goals:

1. To promote impact stories

We work with businesses to find their often untold impact stories, so we can then bring these to life though storytelling. From highlighting business wellbeing, to social change, diverse leadership and sustainable business practices, our aim is always to drive positive messaging and change. By shifting the narrative from just "business" or just "products" to business impact, brands and companies can resonate with the conscious-consumer base in Brisbane. And this is not wishy-washy. This is essential in today's marketing mix.

2. To elevating social impact

Beyond environmental focus, Yellow Bunny is passionate about telling stories that support social causes. This means helping businesses connect with local communities, empower marginalised voices, and drive change through their products and services. By amplifying social impact, Yellow Bunny aims to show Brisbane businesses that purpose-driven stories are not just good for the world—they’re also good for business.

3. Happiness and Wellbeing Through Brand Narratives

At our core, we believe that happiness is key to a better world.

We create content that promotes wellbeing, whether that’s through mental health initiatives, work-life balance, or community programs. In Brisbane, Yellow Bunny is dedicated to helping brands build narratives that don’t just focus on products but on creating joy, fulfillment, and positive outcomes for their customers, employees, and communities.

4. Celebrating Diversity and Inclusivity

We are deeply committed to promoting diversity and inclusivity through its storytelling. This means ensuring that brands reflect multiple perspectives and reach out to diverse audiences in a meaningful way. In Brisbane, Yellow Bunny aims to help brands tell inclusive stories that showcase the value of different cultures, backgrounds, and life experiences—both within the workplace and the communities they serve.

5. Building Thought Leadership in Purposeful Marketing

As businesses in Brisbane look to define their brand purpose, we will be focused on helping them become thought leaders in their industry by sharing stories that position them as ethical, innovative, and forward-thinking.

Through content marketing, we will work to elevate the profile of businesses that are leading the charge in impact-driven work, helping them stand out in a crowded marketplace.

A New Beginning in Brisbane

As we embark on this new chapter in Brisbane, the goal is clear: to help businesses tell stories that matter—stories that inspire positive change, promote sustainable practices, and above all, foster happiness for both brands and their customers.

Brisbane’s entrepreneurial energy, coupled with its growing focus on sustainability and social good, makes it the perfect home for Yellow Bunny’s next phase.

With an expanding portfolio of businesses that care about more than just profit, Yellow Bunny’s mission to make an impact through purpose-driven marketing has never been more relevant.

Together, with its clients in Brisbane, Yellow Bunny will continue to amplify the voices of those making a difference, while helping brands create meaningful change that resonates far beyond the bottom line.

Stay tuned—Yellow Bunny is just getting started, and the best stories are yet to come.